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What is ualas offering

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Reference no: EM133384258

Assignment:

Uala'sTech and Touch customer strategy (IN1763):

  1. What is Uala's offering? Why did they come up with it?
  2. When they launched in 2017, Who is their target market? How did they segment? and why?
  3. How was it positioned? Who were their competitors?
  4. How should they price/monetize?
  5. How would they build Uala as a brand?

 

Reference no: EM133384258

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