What is their demographic profile

Assignment Help Marketing Management

Reference no: EM132249020

Questions: The Marketing Plan should be based on the following structure:

1. Executive Summary

Vision statement

Value proposition

Positioning statement

2. Marketing Situation

Industry analysis (description of your industry)

Identify your customers - ideal clients.

• What is their demographic profile?

• What are their values, interest, choices?

• How do they like to do business (online, face to face, etc.)?

• Where are they located?

• Why would this person buy your product or service?

3. Competitive analysis (your competition):

• Where are they located?

• How long have they been in business?

• What are their target markets?

• What are the unique selling points?

• What are the strengths and weaknesses?

4. Analyze your business

• SWOT

• Define your difference: USP - what is your unique selling point?

• What is your elevator pitch?

5. What is your customer journey?

• AIDA:

• Attention

• Interest

• Desire

• Action

• Loyalty

6. Action plan;

• Marketing budget

• Marketing team

• Pricing strategy

• Public Relations strategy

• Social media strategy

• Advertising strategy

• After-sale strategy

• Monitoring and measuring strategy

7. Marketing budget/financials

• Sales, expenses, and profit

Reference no: EM132249020

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