Reference no: EM13499367

1. What is likely to happen in the future (what threats may do us harm? what opportunities offer promise? that is, what is the trajectory of performance the firm is likely to travel if no changes are made?
Airbus Company, is a subsidiary of Airbus Group. The Company Airbus has been handling aircraft manufacturing division of Airbus Group. Based on the Blagnac, France, with production and manufacturing facilities mainly in Germany, France, the United Kingdom and Spain. Till 2013, the company has produced 626 airliners in 2013.
Company may face issues relate to its ethics which were already observed in 2001 where such were, due to lack of communication among all stakeholders especially in employees, whom working within the company. Further, a well-known issue of Airbus, which relate to its rival Boeing that have already created issues for Airbus in 2001 where Boeing, issues less prices offer to external stakeholders and Airbus lose its business. However, since then, they have been dealing good and now claiming that they have overtaken Boeing after breaking the sales record in 2013.
If Company, would run such way then no doubt future for the Company would be more than today where they are expecting to be a global leader in aircraft industry.

If nothing would be change i.e. same strategy follow in future then Airbus is expecting to have targeted profits as they are doing today. Further, there should be no ethical issues with anyone including internal as well as external stakeholders.
2. What factors are contributing to the firm's failure to meet its mission, vision, or values, ? This is the strategic problem of the firm that you will try to solve.
As I discussed above, here I am considering with below key points as follows:
Ethical concerns relate to internal as well as external stakeholders.
Competitors like; Boeing, whom being challenging Company's business environment by targeting its external stakeholders with attractive offers.
Sometimes, Company didn't make any change in its older strategies which had created issues with Company but as of now, they are managing well and expecting to maintain such changes in future too.
3. To identify the factors that will contribute to the firm's success: What are your strengths and unique resources that will influence your strategy and help solve the strategic problem?
There are following factors which could assist Company to manage such issues and maintain an effective strategy and strategic planning for future aspects as follows:
There must be ethical guidelines which should be prepared by Company by considering the government regulations for ethics and such guidelines must be applicable for any type of stakeholders.
Strategic planning need to be update as per current where transformation process plays an important role which has introduced by Company after a long period in 2013. So, need to incorporate timely within one or two financial years.
Leaders always plays an important role in strategic issues or strategic planning where Company's leaders must have to be responsibly enough to take effective decisions for the more global business expansion.
Company should employees work lifestyle because if they are happy then any strategy could be implement otherwise it's not possible where motivation and reward should be for them.

I received this comment: "My concerns are regarding the concept of "hypercompetition" whereby Wheelan states the "frequency, boldness, and aggressiveness of dynamic movement from the players accelerates to create a condition of constant disequilibrium and change". This is the airline industry at this present moment which will further produce competitive price wars for the consumer. Also competitive advantage will be produced knowing the trends and aligning the organization with this knowledge."