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1. What is the third step in the marketing process?
A. Nurturing good customer relationships
B. Identifying market needs
C. Conducting market research and developing a marketing plan
D. Identifying target customers
E. Implementing the marketing mix
2. Which of these refers to the way in which goods are transported to a client from suppliers?
A. Telemarketing
B. Prospecting
C. Promotion
D. Logistics
E. Routing
3. Which of the following involves advertising lower prices in order to attract more customers?
A. Maximizing profits
B. Creating an image
C. Matching the status quo prices
D. Building traffic
E. Achieving greater market share
How could maintenance mechanics be better utilized?
3. What challenges does Whole Foods face in 2006? 4. What would you advise CEO John Mackey to do to sustain Whole Foods' lead?
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Which business strategy would generally apply to cash cows?
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Plaintiff’s husband died in an accident, leaving her with several children and no money except a valid insurance policy by which she was entitled to $5,000.
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