Reference no: EM132064580

Find a brand / product whose photos you like, or find interesting in some way.

PART 1: Analyse your chosen brand / product briefly.

Brand positioning?

• What is the target audience?
• Brand values?
• Brand promise?
• Imagined users?
• Etc.

Who are the competitors to your brand? How is your brand different from them?

PART 2: Describe and analyse the style of the photos.

• Overall aesthetic feeling or style?
  • Composition?
  • Types of spaces?
  • Types of people? Individuals? Groups?
  • Posed? In action? Candid photography?
  • Facial expressions?
  • Is the clothing significant? Shared dress code?
  • Colours? Black and white? Emphasised colours?
  • Cool / warm photos?
  • Colour saturation?
  • Angle of shot? (eye-level, from below, from above...)
  • Lighting?
  • Soft or hard contrasts?
  • Depth of field? Blurry or sharp?
  • Motion shown either as blurry or stopped and sharp?
  • etc.
• References to other culture?
• Analyse what the photos are doing for the brand.
• What messages are they sending?
• Do the photos tell a story?
• What kind of mood are they creating?
• Why do you think these particular photos have been chosen? Why their style?
• Is the photographer well known? Why do you think this particular photographer was chosen?
• Do you think the style of the photos...
  • suits the target audience?
  • limits the target audience, so that expanding to new market segments would require different styled photos?
• Do the photos fit the overall branding of the brand / product? Etc.

PART 3: How do the competitors use photos? How do they differ in their use of photos?