What is the strategy of international marketing

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Question: When expanding the Nescafe Coffee brand internationally, Nestle has changed the flavor of Nescafe coffee in different counties to suit local tastes. In addition, in countries like India and the USA, Nescafe coffee is sold with advertising copy that highlights warm family relations. In countries like France and Italy, Nescafe advertising centers around great coffee taste and has a high-end feel. What is the strategy of international marketing?

Reference no: EM131802887

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