What is the social problem we are addressing

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Reference no: EM133767818

Assignment:

It is time to begin planning your campaign - Stage 1: Planning, and Stage 2: Use of Theory.

Answer the following questions in regard to your campaign:

What is the social problem we are addressing?
What are its characteristics?
What do people already know about it, and how do they think about it?
What have the dominant frames of media coverage been toward the issue?
What do we think should be done to improve/ resolve it?
What do experts believe should be done to improve/ resolve it?
What is our policy agenda, or what are our objectives, in tackling this problem?
What is our theory of change, e.g., how do we think our efforts can prove helpful?
What objective indicators would suggest to us that opinion/ policy/ behavior is moving in the right direction?
What is the appropriate role for communication in the broader strategy?
What schools of communication practice seem best oriented to this problem?

Reference no: EM133767818

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