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Learning Reflection
How would you apply the four p's to a service? Select a service you use. What is the service and what is the name of the business that delivers the service? Define the role of the four P's in the company's marketing for that service.
WCX, Inc. is considering the replacement of its old stamping machine with a new one. The old machine was purchased 3 years ago for $62,000 and was expected to last for 8 years.
How do the influences of internal and external stakeholders affect the decision-making model that best fits the situation?
How do wikis complicate issues of manners and ethics? Changing someone's words in traditional book, for example, might range from being rude to legally actionable.
Is their expected (positive or negative) reaction the local cultural habit in your company or is it a wider position common for people in your country? If your opinion is opposite to the common view, what makes you certain about the rightness of yo..
Assume that you are an inventory manager and you notice that a lot of merchandise is being returned. Discuss what might be the possible causes and any action that you might take.
Case Study - Country Risk Analysis and Managing Crises
When would you use a two population test.
Equip Hire is a commercial and domestic equipment hire company with 11 branches across the metropolitan Sydney, Newcastle and Wollongong.
Prepare a presentation discussing laws and policies, problems and conflict, the Developee program (a four year contract between the company and its new employees), arguments for changing the policy and how managers and employees may feel in this c..
Discuss your product or service in detail from the customer's perspective. Describe the specific features and benefits of your product or service.
For both the proposal and presentation you should be answering the question, Why should the Attem firm hire our firm?
What management concerns made BP reexamine their leadership model?
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