Reference no: EM133167635

1. What are two characteristics and at least one point of difference between traditional and convergent approaches to marketing communication?
2. How do customers take a central and empowered role within convergent marketing?
3. What is the role of the traditional siloed sectors to client requirements? Give at least one example.
4. What is the impact of convergence on the traditional siloed industry?
5. What are the current key technologies and distributed services that impact on convergent solutions?
6. What are potential points of integration? Refer to at least one (real or simulated) business case study, marketing campaign or marketing plan to illustrate points of integration. 
7. What are two types of experts and business networks appropriate to a convergent marketing solution? Give at least two examples of how advice or networks can assist or have assisted you in your work, referring to a real or simulated case study campaign.
8. What are at least three relevant Acts, regulations or mandatory codes of practice impacting the field of marketing communication? 
   1. For each of the three, give at least one example of how a real or simulated case study organisation has complied with the Act, regulation or code with respect to convergent marketing activities.
   2. Identify at least two relevant organisational policies or procedures.