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What is the role of each firm in the relationship

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Reference no: EM131465484

a. Select a collaborative relationship (e.g. Walmart-P&G, AT&T-Apple, IBM-AMD, etc.).

b. What type of relationship between those two companies? e.g. What is the role of each firm in the relationship?

c. What are the values that created by (i) each firm alone and (ii) by collaborating with each other?

Reference no: EM131465484

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