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Answer the following questions. The response to each question should be a minimum of 200 words.
1. Identify and explain four ways that technology and the Internet have contributed to a rapid growth in the accessibility of secondary data and its increasing use in marketing research during recent years.
2. What is the relationship among exploratory, descriptive, and causal research? Give an example of each type of research.
3. Visit www.census.gov/compendia/statab/rankings.html or www.census.gov and use State Rankings and Vital Statistics to identify the top six states for marketing products to the elderly. Report your results and the research process you used. How reliable do you think this data is?
Explain E-business model and It is hard to win customers that have become loyal to a product or company
Develop a two to four page essay on the following: 1. Visit any sport related facility where events occur 2. Create a safety checklist to evaluate the facility
Create an effective and innovative campaign strategy that addresses the "problem/issue/desires" of the advertiser and the employment of techniques to connect to a target audience.
Critique the idea that the CIO can be a bridge between enterprise finance, marketing, and sales functions. Justify the legitimacy of the statement
What is Zappos' value proposition? How does it relate to its market offering? How does Zappos build long-term customer relationships
Experience has taught the Kings that smaller, specialty markets are the strongest retail outlets for their GaGa SherBetter. Under what conditions might they begin to make a successful move into the larger supermarket chains
A market, segmented it correctly and caught the customer's attention with a superior value preposition.This year's CES trade show in Las Vegas showcased many new tech products. The trend goes towards wearable and connective home technologies.
Explain the Integrated marketing communication and e-business technology and how does it fit into the technology of e-Business
Once completed, analyze the findings to determine which strategy aligns best with the owner's goals for succession planning and sustainability and address the role of innovation in achieving the owner's goals
Physical infrastructure, cultural differences, social responsibility and ethics versus legal obligations, effect of political systems and the influence of international relations.
Market Entry Strategies: Choose two articles from the Argosy Online Library, one that addresses Market Choice Strategies and one that addresses Market Expansion Strategies
Explain Step-wise answer to Marketing mix and Explain why consumers may want or need the product or service
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