What is the randomized response technique

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Reference no: EM131729122

One decision we have to make when building a survey is whether to use open-ended questions, close-ended questions or a combination of both.

Let's talk about open/closed-ended questions -

1. What are some advantages and disadvantages of each type?

Let's talk about randomization-

2. What is the randomized response technique? Give an example of a company that might benefit from using the technique in marketing research.

3. When would a researcher like to randomize both questions and the order of responses? Can you think of some examples?

Reference no: EM131729122

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