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Question: Answer discussion questions 1 and 2:
1. What is the purpose of market segmentation? What is the relationship between market segmentation and the selection of target markets?
2. What is the marketing plan, and what are its major components?
Author: Pride, Hughes, Kapoor (2015/2017). Foundations of Business (5thed.). South-Western Cengage Learning
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Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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