What is the purchase power parity

Assignment Help Marketing Management

Reference no: EM132644237

1. Research Jamba Juice and also Lagos, Nigeria. Jamba Juice is not a necessity, but rather a premium product.

Question a. What is the Per Capita Income in Lagos, Nigeria?

Question b. What is the Purchase Power Parity? What can Per Capita Income in Lagos buy considering their cost of living?

Question c. What is Jamba Juice company's basis of pricing?

Question d. What is the competitive environment in Lagos?
i. Any direct competitors?
ii. What are substitute products?
iii. What is your best judgment of consumers' perceived value for product such as Jamba Juice?

Question e. Now taking 1a - 1d into consideration, what should be your pricing strategy (skimming, competitive, premium, penetrating, etc.)

Question f. How does your price compare to that of the price in the U.S. in terms of the product price ratio to the household income?

Question g. What is your rationale for the pricing in terms of the brand positioning you wish to maintain?

Reference no: EM132644237

Questions Cloud

How much of the passive activity loss can Osprey deduct : Osprey Corporation, a closely held corporation, has $100,000 of net active income, How much of the passive activity loss can Osprey deduct

What is the per capita income in khabarovsk : What is the Per Capita Income in Khabarovsk, Russia? You will notice the income in Khabarovsk is quite different from that of Moscow, Russia

Designing team and team identity : Think about how to build teams in terms of designing the task, selecting the people, and then, managing their relationships.

Discuss the challenges faced by companies : Discuss the challenges faced by companies that have subsidiaries in foreign countries. Cultural differences can cause conflict resolution among international.

What is the purchase power parity : What is the Purchase Power Parity? What can Per Capita Income in Lagos buy considering their cost of living? What is Jamba Juice company's basis of pricing?

What is the limitation on the deductibility of business : What is the limitation on the deductibility of business interest expense? What happens to any business interest deduction disallowed under the limitation

How the organization in the video or article demonstrates : Explain how the organization in the video or article demonstrates corporate social responsibility. Explain HR's role in formulating corporate values.

Create a bash script : Linux Programming for Admin - Provide the scripts as it would appear in the linux terminal and Create a bash script named args1.sh

Describe the tax consequences of these gains and losses : Neither taxpayer had any other property transactions during the year. Describe the tax consequences of these gains and losses for John and for Eagle

User Account

All Pages