User Account

All Pages

What is the pricing strategy of southwest

Assignment Help Marketing Management
Reference no: EM131941672

Question: Case studies are an important learning strategy in business classes as they provide an opportunity for you to critically analyze events that have taken place in real-life businesses. This develops your critical thinking and research skills as you research the competition and industry in which your business resides with an end goal of formulating a recommendation for the challenges faced by the company. Select one of the three case studies listed below, which can be found in your textbook.

Evaluate the case of your choice, and respond to each of the questions below using both theory and practical managerial thinking as well as supporting research.

Option 1: Southwest Airlines (pp. 490-491)

1. What is the product and service model of Southwest? Who is their primary target market, and how is Southwest positioned with this group?

2. What is the pricing strategy of Southwest compared to other airlines? Is this a differentiating factor?

3. What risks does Southwest Airlines face both from a macro and micro environmental standpoint?

4. Can Southwest continue to thrive as a low-cost airline when tough economic times hit or as other airlines mimic its business model?

Option 2: Amazon.com (pp. 522-523)

1. With respect to the distribution, why has Amazon succeeded when so many other companies have failed?

2. From a theoretical standpoint, what is Amazon's pricing model? Why is this so effective? How does this compare to their competitors?

3. Discuss how Amazon has used differentiation and positioning as two key components in maintaining a competitive advantage.

4. Thinking about the changes in the macro and micro environment, what is next for Amazon? Where else can it grow?

Option 3: Best Buy (pp. 554-555) MBA 5501, Advanced Marketing 5

1. What were the keys to Best Buy's success? How have they differentiated themselves?

2. What pricing model has Best Buy adopted?

3. What are the challenges it faces in today's retail environment from both a micro and macro environmental standpoint?

4. How else can Best Buy compete against retail competitors like Walmart and Costco as well as online competitors like Amazon.com?

In formatting your case analysis, do not use the question-and-answer format; instead, use an essay format with subheadings.

Your APA-formatted case study should be a minimum of 500 words in length (not counting the title and reference pages).

You are required to use a minimum of three peer-reviewed, academic sources that are no more than 5 years old (one may be your textbook).

All sources used, including the textbook, must be referenced; paraphrased material must have accompanying in-text citations.

Reference no: EM131941672

Questions Cloud

How does the ritz-carlton match up to competing hotels : How does The Ritz-Carlton match up to competing hotels? What are its key differences? Discuss the importance of the "wow stories" in maintaining.
Estimate the average amount of time : A professor wants to use the mean of a random sample to estimate the average amount of time students take to do their homework.
Calculate the weighted average cost of capital : Describe for other members of the strategic planning committee the role that capital budgeting should play in corporate strategic management.
Explain how the author could make the work stronger : Explain How the author could make the work stronger? Analyze how this article contributes to understanding the history of the United States
What is the pricing strategy of southwest : What is the pricing strategy of Southwest compared to other airlines? Is this a differentiating factor? What risks does Southwest Airlines face both.
How confident should we be that the firm will achieve : How confident should we be that the firm will achieve the point where marginal cost and marginal revenue are equal?
Value of the chi-square test : Don't do the entire test (a) the critical value(s) and (b) the calculated (observed) value of the Chi-square test about s
Do you think that brands have a finite life : Do you think that brands have a finite life, or do you believe that brands can last forever? Support your position with detailed explanations.
How do you plan to integrate these new skills into future : Your new software skills will not be of much use if you do not see a practical application for the skills in your workplace and personal life.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd