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APPMaster produced and test marketed a digital product that is particularly appealing to millennials. The variable cost per unit is $5.40. Test markets research predicts that global monthly sales will be 17,000 downloads (sales) at $10 and 9,160 at $14. The elasticity of demand was found to be constant( i.e. curvilinear rather than linear).
Given the test market results, what is the price elasticity of demand for this APP?
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Name a company that highlights the effect of one of the ten amendments on that particular company.
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