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What is the nature of this competence

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Reference no: EM131375534

Visit the website of Johnson & Johnson (https://www.jnj.com).

Read through the material contained on the site, paying particular attention to the features on company history, Johnson & Johnson's credo, innovation and company news.  On the basis of the information contained here, answer the following questions:

  1. Do you think Johnson & Johnson has a distinctive competence?
  2. What is the nature of this competence?  How does it help the company to obtain a competitive advantage?
  3. What are the resources and capabilities that underlie the competence?  Where do these resources and capabilities come from?
  4. How imitable is Johnson & Johnson's competitive advantage?

Reference no: EM131375534

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