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What is the nature of the competitive landscape

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Reference no: EM132301057

1. What is the nature of the competitive landscape faced by LEGO from its most relevant competitors? To what extent the industry dynamics had a significant impact on LEGO's profitability during the period 1997 to 2006?

2. What are the innovation strategies adopted by both CEOs Jørgen Vig Knudstorp and Plougmann of LEGO. How did LEGO address the challenges of recruiting and retaining a skilful workforce?

3. Carry out a comparative analysis of the CSR strategies adopted by both Mattel and Lego.

4. As a strategic business consultant, what strategies may i recommend and what would be my advice to LEGO management to move forward and to take over the number one spot in the toy industry.

Reference no: EM132301057

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