What is the nature of social media marketing

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Reference no: EM131640051

Integrated Advertising, Promotion, and Marketing Communications

1 What constitutes a social network?

2 What are the unique characteristics of the primary social media websites?

3 What is the nature of social media marketing?

4 Which social media marketing strategies do companies employ?

5 What social media measurement metrics are available to marketers?

Reference no: EM131640051

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