What is the media cost of each of the three campaigns

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Reference no: EM132223231

What is the media cost of each of the three campaigns? Local News Program: $420,000 $400,000 $380,000 $370,000 Sitcom: $280,000 $310,000 $250,000 $270,000 Talk Show: $175,000 $135,000 $150,000 $155,000 2. What is the reach of each of the three TV campaigns? Local News Program: 17,727 17,714 17,777 17,735 Sitcom: 11,626 11,688 11,662 11,674 Talk Show: 7,644 7,662 7,464 7,410 3. What are the impressions of each of the three TV campaigns? Local News Program: 88,764 88,635 88,630 88,645 Sitcom: 93,296 96,297 95,198 93,982 Talk Show: 74,640 74,368 76,438 76,832 4. What is the revenue per ad dollar of each of the three TV campaigns? Local News Program: $13 $16 $14 $12 Sitcom: $14 $15 $18 $16 Talk Show: $9 $12 $11 $10 5. You also explained to Grazyna the example of a company that generates $1,000 for every $500 invested in a TV campaign has a revenue per ad dollar of 2. If it generates $10,000 for every $1,000 invested in another TV campaign, then it has a revenue per ad dollar of 10. Which of Grazyna’s TV campaigns is the most effective? News Program TV Campaign Sitcom TV Campaign Talk Show TV Campaign.

Reference no: EM132223231

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