What is the marketing mix

Assignment Help Marketing Management

Reference no: EM133530208

Marketing Mix Situation Weighting:

Question: What is the marketing mix, why is it used - theory. Overall, describe how their marketing mix (the 7Ps) provides value (with benefits outweighing the costs).

Product - three (3) levels of a product and product offering (goods, service, experience, etc.); what needs/wants/demands are fulfilled.

Price - State the pricing strategy used (cost-based, competition-based, value-based etc.); price ceiling/price floor; elasticity of demand.

Place - physical location(s) where sold/distributed; the distribution channels used; is it traditional or a VMN? Outline factors in the supply chain that have trade-offs with the other marketing-mix elements.

Promotion - What is the strategy, message and positioning used? Does it use traditional communications or an IMC program? What forms/types/methods of promotion are used (i.e. what IMC mix)?

Process - what are the front-stage and back-stage processes that deliver moments of truth? High or low level of involvement?

People - staff interactions with customers (inseparability, variability; level of involvement).

Physical Evidence - tangibility aspects. Positioning and perceptions

Reference no: EM133530208

Questions Cloud

How do brands build trusting relationships : How do brands build trusting relationships with these customers while collecting targeting information? Please provide this answer in detail and give proper

Establishing a strategy for a new business : Describe what strategy is, what strategy is not and how would you go about establishing a strategy for a new business

How screening and assessment of sud occurs nation-wide : Include information regarding current overall trends in how screening and assessment of SUD occurs nation-wide and any best practice recommendations.

What are some examples in which businesses have used : B2B digital and social media marketing have revolutionized marketing to businesses. What are some examples in which businesses have used social media to market

What is the marketing mix : What is the marketing mix, why is it used - theory. Overall, describe how their marketing mix (the 7Ps) provides value (with benefits outweighing the costs)

Has this change been positive or negative : How has the position and status of African Americans changed since the 1960s? Has this change been positive or negative?

What do you think the role of standards of care are : What are your expectations of your advanced practice role, specifically as a prescriber? What do you think the role of standards of care are

Identify at least two smart goals : Identify at least two SMART goals (i.e., specific, measurable, achievable, realistic (and relevant to the mission), and time-bounded)

Northwestern tribes in talbot reading salmon people : In what ways are the Northwestern tribes in the Talbot reading Salmon People - what does this mean?

User Account

All Pages