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What is the major advantage of perceptual mapping?
a. It is a visual relative to the market share, consumer size and consumer perception.
b. It enables the company to identify an area that has the least amount or no competition
c. It is a way to compare customer ideal points with product ideal points offered by competitors
d. All of these answers
What is the significance of testing a hypothesis? What leads to formulation of hypothesis from induction/deduction?
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In preparation for preparing and submitting the team's Final Project, each week you will create your own consultant's notes as you observe various CanGo meetings. The team must then come up with an actionable recommendation for each of the issues f..
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