What is the main purpose for the coke web site

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Reference no: EM132097303

Now, browse Coke’s company’s website and get a good feeling for what information is presented at the site, how the site is organized, how the designers have chosen the theme, color scheme, images, etc. 1. What is the main purpose for the Coke web site? 2. Briefly discuss what messages the web site is trying to convey. 3. Compare what you thought about the company before visiting the web site to the message that was conveyed by the material on the web site. Does the Web material match what you thought or is it different? 4. What is it about the company's web site that is helping them build brand equity?

Reference no: EM132097303

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