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Question 1: According to the case, what are the main issues that the Barbie brand is facing? What are the ongoing controversies about Barbie?
Question 2: What is the influence of Barbie on society? And what is your analysis of Barbie's repositioning efforts in connection to that?
Question 3: Develop a perceptual map of the category and plot the various products/brands. Plot where you believe Barbie is currently positioned on the map. Please choose your axes wisely as discussed in class.
Question 4: What would you recommend that Mattel does next with the Barbie brand? Please consider the changing trends for the industry, retailers, consumers, etc.
Attachment:- Barbie doll.zip
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