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What is the importance and problems of forward

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Reference no: EM131700740

Article : Developments in Retail Logistics:Towards Generating More Consumer Value By A. Coskun Samli ,Terrance L. Pohlen,Laurence Jacobs.

Assignment : Article reporting

1-Read the attached article.

2- Write a 3 to 5 pages report about the article. The report must include

- A summary: object of the article, purpose, main ideas and findings. (One to two pages)

- The link between the article and the course concepts you have already taken.

o Putting end-customer first

o Segmentation

o Logistics strategies

The link between the findings of the article and the Saudi Arabian context:

o Do you think the vanguard method can be used in Saudi Companies? explain

o What is the importance and problems of forward and reverse logistics for the companies using e-commerce ( Souq.com, Wadi.com, Namshi......)

Reference no: EM131700740

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