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1.Does SK-II have the potential of becoming a global brand under P&G's global operations? Why or why not?
2.What are the market implications for rolling out this product in a) Europe, b) China and c) Japan?
3.How would you prioritize the market entry decision in each of the markets above? What are the potential risks and rewards?
4.What is the impact of Organization 2005 on the SK-II initiative? Do you expect support or resistance? How would you manage the product launch during this transition?
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