What is the impact of food packaging on the purchase

Assignment Help Business Management
Reference no: EM131668040

Business Research Proposal Assignment - Food Packaging Influence on Purchasing Power of Consumer

Project Objectives: Following are the objectives of the study;

  • To evaluate the impact of food packaging on the consumer opinion and buying behavior
  • To fill the gaps in existing literature by analyzing the impact of food packaging on customer buying behavior, and
  • To provide recommendations to the managers and owners of different companies in food industry

Research Questions: The research seeks to answer following primary and secondary questions by using detailed methodology;

Primary Questions:

  • Q. What is the impact of food packaging on the purchase power of customers?

Secondary Questions:

  • Q. Does Packaging color impact the purchasing behavior of customers?
  • Q. Does product labeling effect the purchasing behavior of customers?
  • Q. Does quality of product wrapping material influence buying power of customers?
  • Q. Does the print on packaging impact the buyers buying power?
  • Q. Will the data indent on packaging effect buyers buying behavior?
  • Q. Does packaging impact post consumption behavior of customer (loyalty & satisfaction?

Focus on the selected area to make it better within the following section only as below:

6. Research Design and Methodology

- Qualitative research: (Students should propose the Process of the Qualitative Research (Main Steps), Approaches to reliability and Validity, Sampling, Sample Size, Data Collection Method, Variables Specifications)

- Quantitative research: (Students should propose the process of the Quantitative Research Design Process (Main Steps), Research Instrument, Quantitative Data Analysis Process, Sampling and Simple Size, Interviewing and Questionary Design, Reliability and Validity of Data)

7. Research Limitations

8. Time Schedule (Research plan)

Assignment Requirements -

1. Introduction

2. Project Objective

3. Project Scope

4. Literature Review

5. Research Questions/Hypothesis

6. Research Design and Methodology

7. Research Limitations

8. Time Schedule (Research plan)

9. Conclusion

10. Reference List

11. Appendix

NOTE: Students are not with requirements to collect and analyse data.

Attachment:- Assignment Files.rar

Reference no: EM131668040

Questions Cloud

Social problems in the society : How has Drug abuse caused more than health and social problems in the society, particularly to youngsters?
Examine the notion of latitude given to attorneys : Examine the notion of latitude given to attorneys from some judges to argue their cases in the opening statements. Should such actions be allowed.
White-collar crime and bribery versus extortion : Discuss the key elements of identifying white-collar crimes. Next, determine at least two (2) federal criminal statutes that government.
What is financial statement analysis : The financial statements along with budget information help managers to run departments effectively and efficiently-What is financial statement analysis
What is the impact of food packaging on the purchase : Business Research Proposal Assignment - Food Packaging Influence on Purchasing Power of Consumer. What is the impact of food packaging on the purchase
Court-appointed public defenders : Do you think that indigents who receive court-appointed public defenders get the same level of representation as defendants who can afford private attorneys?
Murder ourself when we give death penalty : Does it make sense for us to punish a murderer when we are going to commit a murder ourself when we give death penalty?
What is the source of the given information : What is the source of the information? Is it relevant to your topic? Who published it? Is it peer-reviewed? Is there a bias?
How should the chef react to his meeting with john : What is the overall big picture that you think Chef Smith is missing and what should he be more concerned with?

Reviews

len1668040

10/3/2017 8:33:24 AM

I have spoken to my lecturer today to get more clarification. He have given some few days extension. He have send feedback to change the research and methodology session part ago as below: “What is design FOR YOUR PAPER and why? What is type of research and why? What is your sample (if you do sampling) and why? What is the method of data collection and why? Need to explain. More detail please. We spoke about it already, right? How are you going to collect the data? What is the method of collection and why?

len1668040

10/3/2017 8:33:19 AM

What is the sampling method FOR YOUR PAPER? (surveys, focus groups, data bases, or interviews?) There are other sampling methods and you need choose the right one. May also be just the secondary data. You need to explain this in MORE detail and explain why, supporting it with reference to the text book. You need more detail in other words. DATA ANALYSIS - How are data going to be analysed? What methods of analysis (For example, regression, correlation, other statistical methods. Or qualitative methods – which is content analysis) Remember: that should be dependent on research design you select and explain why you select it. There are exploratory, descriptive, and causal research designs.

len1668040

10/3/2017 8:33:12 AM

What you have is not enough. More detail please. We spoke about it during the initial proposal”. He mentioned that Scope, Method, Analysis and Ethics have to be removed. It should have follow the Structure of the assignment 2 for Research Design and Methodology either the Qualitative or Quantitative research approached: Research Design and Methodology and Qualitative research (Students should propose the Process of the Qualitative Research (Main Steps), Approaches to reliability and Validity, Sampling, Sample Size, Data Collection Method, Variables Specifications) Quantitative research (Students should propose the process of the Quantitative Research Design Process (Main Steps), Research Instrument, Quantitative Data Analysis Process, Sampling and Simple Size, Interviewing and Questionary Design, Reliability and Validity of Data)

len1668040

10/3/2017 8:33:07 AM

The research on what steps are apply: Either Qualitative or Quantitative is chosen. He mention my research seems to be qualitative approached. What data collection are done and approached. The process how bivariate process and then multivariate if quantitative are chosen. Approaches to Reliability, Validity or Trusworthiness of the research data. Reliability of the research: A measurement of the instrument research maybe valid or reliable or not and whether the assessment tool produces stable and consistent results. Types of reliability such as stability via test-retest method , internal reliability via split half method or inter observer consistency.

len1668040

10/3/2017 8:33:00 AM

Sampling techniques such as theorical sampling or probability sample and sample size of the research: Validity: Face validity, Concurrent Validity, Predictive Validity, Construct Validity or Convergence validity of the research. Hi there, Yup. I need you to admend and correct the assignment. section6: reseach and methology, section 7: Research limitations and and section 8 : time schedule have to be redo. The assignment that I sent to you is not completed. The section for Research Design & Methodology and Research plan is not acceptable.

len1668040

10/3/2017 8:32:53 AM

The section must be to be written with point given as below: The research on what steps are apply: Either Qualitative or Quantitative is chosen. He mention my research seems to be qualitative approached. What data collection are done and approached. Bivariate or Urivariate The process how bivariate process and then multivariate if quantitative are chosen. Approaches to Reliability, Validity or Trusworthiness of the research data. Reliability of the research: A measurement of the instrument research maybe valid or reliable or not and whether the assessment tool produces stable and consistent results. Types of reliability such as stability via test-retest method , internal reliability via split half method or inter observer consistency. Sampling techniques such as theorical sampling or probability sample and sample size of the research: Validity: Face validity, Concurrent Validity, Predictive Validity, Construct Validity or Convergence validity of the research.

Write a Review

Business Management Questions & Answers

  Analysis of the organisations social media presence

Students are required to prepare a research report of approximately 2000 words. Students are required to select from a list of organisations and prepare an analysis of the organisation's social media presence and strategy.

  Cost of capital and in managing exchange rate exposures

Discuss the role that international debt financing may play in the cost of capital and in managing exchange rate exposures.

  Changing nature of work

How is the work environment being affected by the changing nature of work in the 21st century?

  Focus on alternatives when the superiority alternative over

focus on alternatives when the superiority of one alternative over another depends largely upon which criteria are most important to the reader.

  Cornerstone of success in all spheres of life

Adherence to ethical standards is the cornerstone of success in all spheres of life.

  Milton friedman - what is americaplease help me in

milton friedman - what is americaplease help me in answering the following questions about the youtube video.1. what

  Calculate the price elasticity coefficient of demand

1. Calculate the price elasticity coefficient of demand when the initial point on the demand curve is Q=10 units and P = 200 cents and the final point is Q=30 units and P=100 cents.

  Background materials regarding conflict and negotiation

For the Module 3 SLP you will be applying the concepts you learned in the background materials regarding conflict and negotiation to a situation from your own personal experiences. Carefully review the background materials regarding types of confl..

  Purchasing an electronic health record

Scenario: Currently the facility where you are employed has paper records. They are looking at purchasing an Electronic Health Record (EHR).

  Benefits and drawbacks of the ethnocentric

Discuss the benefits and drawbacks of the Ethnocentric, Polycentric, Geocentric, and Regio centric approaches to recruiting and hiring global employees. When would you use each?

  Product strategy-pricing and distribution

Marketing information is critical throughout the product life cycle. The marketing function also plays an essential role in determining pricing and distribution for products or services.

  Product and process layoutexplain what is the difference

product and process layoutexplain what is the difference between product layout and process layout? which product and

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd