Assessment Criteria: Criteria Marks Introduction /1 Content – integration, comparison, findings, implications /5 Conclusion /1 Presentation Style eg clarity, engagement /2 Timing (10 minutes) /1 Total /10 General Comments:

Conclusion /1 marks An interesting, well written summary of the main points. An excellent final comment on the subject, based on the information provided. Referencing /2mar ks Correct referencing (APA). All quoted material in quotes and acknowledged. All paraphrased material acknowledged. Correctly set out reference list. SubTotal /10 marks

Score Very Good Layout /1 marks Information is well organized, well written, with proper grammar and punctuation are used throughout. Correct layout used. Structure /1 marks Structure guidelines enhanced Introduction /1 marks Introduces the topic of the report in an extremely engaging manner which arouses the reader's interest. Gives a detailed general background and indicates the overall "plan" of the paper. Discussion of topics /4 marks All topics discussed in depth. Displays deep analysis of issues with no irrelevant info.

Furthermore, the CEO would like to improve the operations. Based on your BI analysis and the insights gained from “Data Set”, make some logical recommendations to the CEO, and justify why/how your proposal could enhance company operations, sales etc. Include the relevant screenshots of the BI analysis, and also any assumptions that you may have made about the analysis. 3 Report is well-written and presented professionally, containing: • Title page • Executive Summary (outlining the scope of report, key findings and recommendations) • Table of Contents • Appropriate use of headings within report • Appropriate use of figures (i.e. graphs, summary tables) and • References (APA Style)- in text and bibliography (10 articles) 3 Total Marks 10 Total Percentage 10%

Tasks Max Marks What are the BI reporting solution/dashboards you will need to develop for the Senior Executives of chosen data Set– You must have at least two types of analytics i.e Predictive/prescriptive/ descriptive 2 Design Mobile application using QR code for your insights /solutions/dashboard – Please provide your QR code in your assignment 1 Justify why these BI reporting solution/dashboards are chosen and why those attributes are present and laid out in the fashion you proposed (feel free to include all other relevant justifications using the academic articles). Note: To ensure that you discuss this task properly, you must include visual samples of the reports you produce (i.e. the screenshots of the BI report/dashboard must be presented and explained in the written report; use ‘Snipping tool’), and also include any assumptions that you may have made about the analysis in your assignment report (i.e. the report to the senior executive team of the company). 2

Data set has to be taken by your team. For each team, the data set taken has to be assessed by both team member with the help of the different tool. eg: IBM Watson, SAS, SPSS etc. After choosing the data set we have to answer one of the below questions. I have chosen mine and Krishna's for the other two team members you can take one each. we can not repeat the questions. These questions are meant for the 3000-word research report only. For the Part 1 individual report and part 2 presentation only the data set is required. How can data analytics provider (business) value to users and/or organisations? - Swati & Krishna How do cultural and/or organisational issues impact the data analytics over the selected data set? What is the impact of data analytics to the related industry sector (any new business models, new types of services, new regulations, etc. could be resulted in)? Please make sure whoever does the work follow the Assessment Criteria strictly given in the attached file.