Reference no: EM132359403 , Length: word count:6000

Listeriosis Outbreak in south Africa

TASK:
"Unfortunately, the aforesaid media release is devoid of detail and this lack of detail has resulted in misinformation which is not detrimental to the consumer. In this regard, the average consumer is being led into a Listeria which is having unfortunate consequences for families who rely on processed meat as their source of protein.

Having been appointed as Marketing Manager of Tiger Brands, you are required to advise the board on the most appropriate brand crisis management and provide a revised marketing strategy going forward to restore confidence in the brand and prevent any further negative impact on the brand. You are required to research this incident and company in detail.

Your report should focus on the following Issues:

1. Situation analysis: assess the current situation that Tiger Brands is facing

2 The impact the Incident had on the brand

3. Tiger Brands' positioning strategy before and after the incident and assess how this situation has affected the positioning of the brand in the mind of the consumers.

4. Public Relations steps and approach to be taken to diffuse, the public outcry.

c. Revised Marketing strategy GOING FORWARD

QUESTIONS
Read the case study and then answer the questions that follow.

QUESTION 1
1.1 Identify any 10 factors that influence the design of a product and then explain how it is applied to the design of the air bag discussed in the case above.

1.2 Categorize the costs of the poor quality as listed in the case study. (30)

1.3 Based on the case study, should Takata have focused more on Quality Assurance or Quality Control? Provide a detailed motivation for your answer.

Marks are allocated for application to the case study. Merely providing theory will not suffice.

QUESTION 2
You have been appointed to coordinate a project to re-locate your organization's operations (this includes a manufacturing plant 35 000 m2) Nom Durban to Johannesburg - a distance of 520 kaogroilers withal six (6) months - January to June 2018. Compile a:

2.1 Gantt Chart

2.2 Work Breakdown Structure for the above project
Hint: You will have to make assumptions to answer this question.

QUESTION 3
Mthembu Bakery supplies bread and cakes to shops, supermarkets and hypermarkets in the Ugu district. A summary of customer complaints for the month of July 2017 are listed in the table below:

July 2017       Number of complaints

 Bread stale          60

Trays dirty           80

Late delivery        185

Driver rude            25

Incorrect Invoice   10

No icing on cakes   40

3.1 Construct a Check Sheet that will help identify the problem.

3.2 Compile the Pareto Chart from the data in the Check Sheet.

3.3 Discuss the management decisions that would have to be taken to resolve these customer complaints.

Attachment:- Case.rar