What is the highest you would pay for favorite beverage

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For this discussion imagine your favorite drink. For me it's coffee so we will start there but you could imagine tea, soda, kombucha, etc. What is the highest you would pay for your favorite beverage? At that price, would you drink the same amount you do now or would you buy a little less? Next, consider if scientists just came out with a study that coffee (or your favorite drink) emphatically helps improve grades (this is a little bit of fantasy but it's as assumption I'm using to make a point). If this is conclusively proven, would your intake of coffee increase even at this highest price? Lastly, which situation (high price, or scientific study) would be a move along the demand curve (change in quantity demanded) and which situation (high price or scientific study) would be a shift in demand (change in demand or a rightward movement of the entire curve)?

Reference no: EM132478791

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