What is the forecast for big mac demand for friday

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Reference no: EM131353239

Consider the following actual and forecast demand levels for Big Mac hamburgers at a local McDonald's restaurant:

DAY	ACTUAL DEMAND	FORECAST DEMAND
Monday	88	88
Tuesday	72	88
Wednesday	68	84
Thursday	48	80
Friday

The forecast for Monday was derived by observing Monday's demand level and setting Monday's forecast level equal to this demand level. Subsequent forecasts were derived by using exponential smoothing with a smoothing constant of 0.25. Using this exponential smoothing method, what is the forecast for Big Mac demand for Friday?

Reference no: EM131353239

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