What is the external environmental analysis process

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Reference no: EM131635747

What is the external environmental analysis process (four parts)? What does the firm want to learn when using this process? What are the differences among scanning, monitoring, forecasting, and assessing? How are these used in your work environment?

The general environment has seven segments: demographic, economic, political/legal, sociocultural, technological, global, and physical. For each segment, the firm has to determine the strategic relevance of environmental changes and trends. Pick any two of these segments and explain the differences between them?

Reference no: EM131635747

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