What is the expected value of the outcome

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Question - Suppose GH Enterprises is entering into a decision involving uncertainty.

One option management faces is the status quo, resulting in profits of $10,000 for the month.

The other option involves a new marketing campaign that is somewhat controversial. The publicity surrounding the campaign could either lead to increased profitability or decreased profitability. Past experience with similar approaches suggests that there is a 40% chance that profitability will increase and a 60% chance that profitability will decrease.

The estimated change to profitability as a result of the marketing campaign is 50% (in both the favorable and unfavorable directions).

Required - What is the expected value of the outcome of implementing the new marketing campaign?

Reference no: EM133162631

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