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What is the definition of marketing

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Reference no: EM133950118

Questions:

  1. What is the definition of "marketing" and what is the definition of "hospitality and tourism marketing"?
  2. Comparing to traditional manufacturing industries, what are the characteristics and challenges of service marketing in hospitality and tourism?
  3. Based on the textbook/slides content and your own observation/experience, discuss what you have learned and/or what impress you the most regarding the micro- and macro-environmental forces that influence hospitality and tourism businesses, as well as the new trends in cultural, social, personal, psychological factors that shape today's consumer behavior for hospitality and tourism businesses.
  4. What is your understanding of today's marketing mix (the 4Ps) in hospitality and tourism? In other words, what new trends do you observe and what suggestions you would give to hospitality and tourism companies to make their marketing practices more successful, particularly in today's pandemic situation?

Reference no: EM133950118

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