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Consider what you've learned about IKEA from this case study. IKEA must consider that its product assortment and quirky promotions may not appeal to all cultures or market segments. As a result, do you think that this company will have to adapt its merchandise and promotion to appeal to differing consumer tastes and preferences? How do you think it should expand - build more retail stores or offer more online options?
After you have read through the entire case study, post your responses to each of the questions below. For your answer to the third question, you should include a full discussion of at least two possible alternatives. For your response to the fourth and fifth question, respond as those you are the marketing manager of this company.
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Given the following data, compute the break-even point (BEP) in DOLLARS. Selling price = $2.00, Variable cost = $1.00, Fixed cost = $150,000
Tell us some activities you would suggest for a manager who is going to work at a company location in another country.
sometimes brands need to be repositioned in the marketplace for a variety of reasons from gaining new market share to
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