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Consider what you've learned about Elizabeth Arden's distribution strategy. Where would you expect to find your beauty products for sale? Why would Elizabeth Arden add to its distribution strategy by offering its prescription skin care line exclusively at physician's offices? Would this increase the confidence of consumers to know that this line is carried in this environment?
Review the reasons for their decision to sell their products through prestige retail, spa, and now the professional skin-care market. How might this decision enhance their long term values? After reading through the various methods of distribution in this module, what factors do you think are important in understanding Elizabeth Arden's future distribution decisions?
After you have read through the entire case study, post your responses to each of the questions below. For your answer to the third question, you should include a full discussion of at least two possible alternatives. For your response to the fourth and fifth question, respond as though you are the marketing manager of this company.
in this assignment you will describe your fictitious company and provided its background. then you are ready to start
Write a brief paragraph (in your own words) that defines the concept of both the "push channel strategy" and the "pull channel strategy.
find two competing products or services that aim at different market segments. ideally one of these should be a
Name a current advertising slogan you believe is particularly effective for developing a unique selling proposition. Explain the methods the company uses, the target market, and strategies that you think are effective in advertising this product. ..
Question: Read the following case study. Diane had obsessive compulsive disorder (OCD) for 26 years, which she has now finally overcome. "My earliest memory of the illness was when I was about eight years old. The symptoms were a fear of stepping ..
Imagining yourself to be the customer, construct a House of Quality to provide the organization with your perspectives on what the important dimensions of quality are and how well the organization is currently meeting your needs. Develop a SPC checkl..
Abraham Maslow sought to explain why people are driven by particular needs at particular times. How does Maslow's theory help marketers? How might you use Maslow's hierarchy of needs in marketing cell phones in the U.S. versus Haiti (before the earth..
How is segmentation executed in the media? How does Segmentation and Targeting work? What elements make-up the marketing mix?
Marketing of Medical Services to Insurance Companies You are responsible for marketing laboratory services to various managed care plans in your region. Compare three approaches for promoting these products to a preferred provider organization (PPO) ..
Explain the ethical issues faced by the organization
Students will develop the product strategy sections of their marketing plan - Positioning
Describe how you might market to each demographic. What main sales promotion techniques will you use? Be specific
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