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What is the channel of distribution? What is the benefit of using Internet as channel intermediary? What is the key difference between retailer and wholesaler?
Discuss the advantages of established click-and-mortar companies such as Walmart over pure-play e-tailers such as Amazon.com. Conversely, what are the disadvantages of click-and-brick retailers as compared with pure-play e-tailers?
Locate a recent electronic version of a print advertisement. Was the advertisement misleading or not-and how
Describe both the push and pull promotion strategies. Research two companies that are making successful use of both promotion mix strategies (larger companies typically use both)
Examine why experiential marketing is an effective strategy for sports properties. Examine the ways that value is created for sponsors by sponsorship.
How Entrepreneur brought the idea or product to market? Discuss any objections or problems they were able or not able to overcome in their endeavor.
Based on the article, examine how value proposition in the hotel industry has evolved to change guest behavior across generations.
Describe L'Orela's integrated marketing strategy. What are the strengths? Weaknesses? Describe the function and effectivenes of brand ambassadors. What are some risks associated with choosing a brand ambassador
What are the various types and functions of marketing intermediaries? Which are more important to large business and why? Which are more important for the small business and why?
Explain E-business- Challenges and B2B and B2C Benefits and Drawbacks and evaluate the challenges to E-Business and determine which is the most difficult to address
Explain speak to your skills and accomplishments and What should you like to know about yourself or showcase to others in the letters of referral you are collecting
What is the talent shortage in Africa? What are the key challenges for recruiting and retaining leaders in Africa? Offer three ideas from the article.
Such kind of offerings includes products and services that support a company's operations but are not part of the final product it sells.
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