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Case- L'Oreal's Integrated Marekting Communicates a decade old story
Read this case on pages 510-511 of the text (Marketing Author: Pride, Ferrell Publisher: SouthWestern Edition: Please Use Most Recent Edition-GOOGLE) and answer these questions within your case analysis:
Describe L'Orela's integrated marketing strategy. What are the strengths? Weaknesses?
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Why is it important to have a story to tell when developing content marketing?
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option iuse the four steps for fairly presenting arguments indentified in ch. 9 of writing from sources to guide your
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