What is the benefit of multichannel retailing

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Assignment:

A retail channel is the way a retailer sells and delivers merchandise and services to its customers. The most common channel used by retailers is a store. Retailers also use a variety of nonstore channels including the Internet, catalogs and direct mail, direct selling, television home shopping, and automated retailing. In this regard what's the benefit of multichannel retailing and what is the difference between multichannel and omnichannel?

Reference no: EM133453250

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