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What is the benefit ikea expects to receive

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Reference no: EM133529316

CASE STUDY: Ikea India launches 'Ikea On Wheels'

Question 1: Who is the target customer IKEA wants to get through this campaign?
**Use 4 variables of segmentation to answer this question?

Question 2:

Ikea has their showrooms in many different countries all around the world, use your own words and explain why Indian market is different from the other markets.

** Use content from lecture 4 to answer your question.

Question 3:
What is the benefit Ikea expects to receive after launching this campaign in India?

Reference no: EM133529316

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