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Analysis of a print advertisement
Guidelines:
You have to write about the following for
1. what is the message theme for Pepsi print advertisement?
2. what is the leverage point (attribute-benefit-personal value) for Pepsi print advertisement?
3. what is the appeal for Pepsi print advertisement?
4. executional framework for Pepsi print advertisement?
5. what is the tag line for Pepsi print advertisement?
6 what is message strategy (cognitive, affective, conative and their sub-categories) for Pepsi print advertisement?
https://files2.coloribus.com/files/adsarchive/part_1829/18290205/file/pepsi-halloween-600-73289.jpg
The final slide should analyze the changes this company is experiencing and the driving forces behind the changes
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Write one radio PSA AND one television PSA
Create a marketing plan for McDonald's McCafe drinks which i need information on advertising, Plubic Relations, The methods you use will measure the success of your plan
1 an organization that has a low relative market share position and competes in a slow-growth industry is referred to
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