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Question: Each course participant will hand in one independently written case analysis report. Each write-up should be restricted to a maximum of 7 pages- double-spaced, normal 12 font (includes the executive summary but excludes tables, exhibits, etc.). Make sure you address all the assigned case questions (already posted earlier) as part of your analysis and include an executive summary (1 page) at the beginning of the case analysis that briefly summarizes the case's main issues and the marketing decisions you have made and the rationale behind those decisions.
The discussion questions for the "Amazon in 2019" case:
1. What business is Amazon in? Is it spreading itself too thin or is it well-positioned for the future?
2. Who are Amazon's competitors and what is Amazon's competitive advantage?
3. What should traditional retailers like Best Buy do to compete with Amazon?
4. Is Whole Foods likely to succeed? Why or why not?
Case: Amazon In 2019 (By Sunil Gupta and Margaret L. Rodriguez)
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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