What is the advertiser role in integrated brand promotion

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Reference no: EM132202621

Discuss and explain:

1. What is the advertiser's role in Integrated Brand Promotion (IBP)?

2. Give an example of how the skills of a public relations firm might be employed to reinforce the message that a sponsor is trying to communicate through other forms of promotion..

3. Why does advertising that resolve cultural contradictions work?

4. Explain why there is a strong relationship between increasing urbanization and per capita spending?

Reference no: EM132202621

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