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What is smashburgers pricing strategy

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Reference no: EM131913683

Video title : Additional Pricing considerations Smashburger

View the video link below (attached). Tom Ryan, founder of Smashburger, explains how he exploited a gap in the hamburger market between the value-oriented fast food burger joint and the more time consuming sit-down restaurant.

Smashburger sells premium priced gourmet burgers in an inviting atmosphere with speedy service. A key challenge for Ryan was identifying the right balance between price and quality. Discuss the following,

- how does Smashburger's differentiation strategy allow them to charge premium prices?,

- what is Smashburger's pricing strategy? (discuss the balance betwen price and quality),

- and what challenges did Smashburger face in the latest recession of 2008?.

Post your response. Post your response. Your main response should be a minimum of 150 words and no more than 250 words.

You will also need to respond on at least two classmate's response.

Attachment:- Video link -smashburger.rar

Reference no: EM131913683

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