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Retailer Description andBackground
Competition
Question a. Who are the retailers' competitors (both direct and indirect)? How does your retailer compare to these competitors in terms of its size, market dominance/share, sales, profitability, etc.?
Question b. What retailers have they identified as additional competitive threats? Why?
Question c. What is your retailer's competitive advantage? Strategy - Target Market, Positioning, and 7 Ps
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