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What is purposeful content marketing

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Question

1. Explain how companies can develop their brand using content marketing?

2. What should companies take into account so that a content marketing strategy benefits them and has a positive impact on brands?

3. How is the development of brands, or branding, in the digital age?

4. What is purposeful content marketing?

5. How is culture related to content marketing?

6. How is the trend towards individualization related to content marketing?

7. What is purpose washing and content marketing with purpose? Establish the difference between the two.

Chapter 2: The Experience Economy-Brand and Customer Experience as Content Enablers

Chapter 3: How Content Can Help Build Sustainable Brands with Better Purposes

Scott, D.M. (2020). The new rules of marketing and PR: How to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly (7th ed.). John Wiley and Sons.

Reference no: EM133481093

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