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Google analytics lectures-what are dimensions and metrics

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Reference no: EM133481094

Based on the Google Analytics lectures, please share your thoughts on the following with some examples.

1. Why do we need analytics, and what questions can we solve using Analytics? What are some user behaviours that are essential for businesses to track? Please share an example.

2. What are dimensions and Metrics? Why do we need them? Please share one example.

3. What is the role of the different types of cookies? What do we need them? Please share an example.

4. Which report helps us understand the users' engagement (Click, scroll, link click etc.) and how your business is acquiring users?

5. What five things will you check in a GA account before you start tracking? What are the goals and types of goals in Google Analytics? Please share an example of it.

6. What are tags and why do we need tags? Where do we put them?

7. What is segmentation? What is the need for segmentation? Please share an example where segmentation can be helpful.

8. What do you understand by UTMs? Why do we need them? Where can UTM help us the most? Please share an example.

9. What do you understand by cross-domain tracking? Please share why we need it with an example.

10. What are the steps that you will take to build a measurement plan? What kind of questions will you ask and why?

Reference no: EM133481094

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