What is puffery and how it be justified in marketing message

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Why is it important to know your needs and have documentation when you make requests of superiors?

Ethical Issue: What is puffery, and how can it be justified in marketing messages?

Consider the following: Dr. Phil calls himself "America's most trusted relationship counselor." Rush Limbaugh claims to be "America's anchorman." Sony's Cyber-Shot camera advertisement says "Make time stand still."

Reference no: EM131265233

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