What is one way you have responded to the brand

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1. One of the PLE manufacturing plants supplies various engine components to manufactures of motorcycles On a just in time basis. Plant production capacity for one component is 100 units per shift

2. For Starbucks brand

A- What is one way that it’s performance and one way that its imagery has contributed to brand’s the meaning in your mind.

B- What is one way you have responded to the brand. In your answer, describe one way you responded by making a specific judgement and one way you responded by having specific feelings.

C- What extent has the brand resonated with you? In your answer, select one of the ways a brand can resonate (i.e., behavioral loyalty, attitudinal attachment, sense of community, and active engagement) and describe the how the brand has resonated with you in that way.

Reference no: EM132198392

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