What is most likely the best way for the exporter to proceed

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Reference no: EM133485101

Problem: An exporting company based in Mexico has plans to enter France, as a new export market and has a longer-term goal of expanding to other countries within the European Union (EU). The company has located a distributor that appears to be well positioned in France, but the distributor has only limited experience distributing to other parts of the EU. During the discussions for a distribution agreement, the distributor asked for exclusive territorial rights for all of the EU arguing that it is now a single territory. Provided there are no legal restrictions on territorial allocations within the EU, what is most likely the best way for the exporter to proceed?

Reference no: EM133485101

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